This week, once again proved that potential clients are finding us. This is some achievement on our part. The hours I have spent on branding, website design and learning Google ranking are reaping the benefits.
Here is the thing – organic growth is slow for me. I want speedy growth. I want to expand fast. I need to think of ways to achieve this. One option I am looking at is seminars/workshops.
I need to go into overdrive with my marketing. This I hope will further increase the sign up rate.
I do not do networking because of the time it takes and secondly because I am not 100% comfortable with myself due to my weight issues. I would not come across well at networking events. I am forcing myself to do seminars/workshops.
I think for the moment, I will leave out networking and concentrate on other ways.
We recently took on a client from Crunch. Having had a close look at Crunch, I am impressed. It is a sausage machine practice. It is so well streamlined, their branding and their IT is superb. They only deal with freelancers and nothing else. What a great example Crunch is making a success of compliance work. All this scare stories by practice gurus about compliance work dying out. Nonsense.
In terms of our marketing, over the week I was looking at digital brochure for our practice. I was also looking at producing well branded digital brochures guides on 1) simple tax savings, 2) Limited company – for you? 3) VAT – what to consider. Please look at http://flippingbook.com/ to see what I mean by digital brochures.
All the above is not cheap. I need to remove my accountant’s hat and spend on marketing. Look at successful organizations such as Crunch, TaxAssist, and Xero. They allocate resources to marketing.
I no longer think marketing and branding is a luxury. With increasing competition, it is essential for survival and growth.