My Week – Stress and Brand refresh

My Sunday Ramblings

I would not call my week productive. It was a week where I did not achieve as much as I wanted to. It was partly my own doing and partly due to dealing with on-going issues with my mother’s Motor Neurone Disease.

There was so much to do. We (siblings) are all doing what we can. It includes arranging care workers, medical appointments, dealing with home appointments from the local authority to community health unit.

One the one hand there is the emotional stress of dealing with the inevitable of my mother’s progressively declining mobility and knowing the depressing end. There is also the stress on taking my business forward and keeping things afloat.

It is even more difficult on my mother. For now, she is reasonably mobile. She knows what’s to come. She does not want to be a burden. We do our best to be positive when we are with her.

On the work front, I had an excellent meeting with our branding consultant yesterday. We finally have a visual on our refreshed brand. I love it! I have approved the concept. She got me right!

The next step is implementing the refreshed brand on our website. This will result in a totally new website. All this will take time since I am not able to devote as much time as I would like on it.

For the first time, I understood what it feels like when someone copy’s your “baby”. I have no doubt the refreshed brand (website) will be copied. I do not have the resources to deal with it. Yikes! Honesty, it is an original. They will be no sign of a calculator, pen, spectacles and massive pound sign on our website!

I am behind with my work. There are not enough hours for me to do as much as I would like. I spend my evenings with my mother. Helping her and also just talking to her. There will come a stage when she will not be able to talk. Already at times it is difficult to understand her. It is so difficult for all of us.