I know the success of my business is so much dependent on the quality and the size of my contacts list. It reflects whom I know and call for help when I need them. Of course in return I would do the same.
There is also helping others (referrals) in my contacts list by connecting people. They in turn are more likely to give me referrals.
Here is the thing, I know all this and yet my contacts list is poor in size and quality. This is because I no longer do networking.
Networking is vital. It is the face to face contact in the internet age that is important. I am sure you know people, as I do, who have got far in business. One of the key ingredients in this was/is the quality of their relationships with others.
I don’t do networking because it takes such an effort to go to these events. It also takes time out of my day. Further, being overweight means I try and avoid meeting new people. I am in the nonsense trap if only I was the right weight…
More recently I have signed on clients through telephone discussions. I love these signs ups! All the hassle of arranging a meeting is avoided.
I think the time has come now for me to force myself out into the networking world. I have to. Think of it, if I had, I would have easily found another marketing person and web person. Also gain more clients.
I think there is far more important point here that I am trying to avoid. This is I am just too fussy with whom I maintain contact. This may not be right. All relationships take time to build. They are built through regular communication and of course if the other party wants this.
At the same time, it is important to be realistic. With some people, it is best to move on. There is simply no basis to maintain a business or any other form of relationship.
I need to change. I need to get out of my office and start meeting some new faces. Who knows I may enjoy it!
PS – Awaiting my dental appointment later on this morning!